With 20+ years' experience producing TV commercials, TV programs and documentaries at production companies and advertising agencies, Jaime has led numerous projects of varied scale.
Jaime and her teams have led multi-million dollar, multi-region productions shot in international locations with A-list directors, to low-budget spots that are big on production value with up-and-coming young directors.
She was at Wieden+Kennedy Amsterdam for 14 years, before joining On as HOP in 2024.
Her work has picked up awards at the Cannes Lions, European Epica Awards, Asia-Pacific AdFest, Singapore Creative Circle Awards, South Africa Loerie Awards and EFFIEs.