Samsung - Galaxy A 2020
"Awesome Is For Everyone"
* Directed by Raine Allen-Miller, through Somesuch.
* Post Production with MPC, Amsterdam.
* Shot in London, UK.
We created a campaign that virtually test-drives the Galaxy A. ‘AWESOME is for Everyone’ features a series of films making viewers feel as if their own handset has been taken over and they witness a fast-paced trip through the phone, fuelled by footage from content creators all around the world.
The hero film is a rollercoaster ride through different phone features and social media platforms that takes us from paparazzi aliens to surfing cats, from game characters playing baseball with meteorites to an ad within an ad. The spectacle is accompanied by a thumping electro banger that makes you chant along to the lyrics: “AWESOME SCREEN, AWESOME CAMERA, AWESOME BATTERY”.
Additionally to the hero film, there are seven 15-second feature films that highlight the phones main features (screen, camera, battery, toughness, storage, security, performance power) that further highlight why this phone is so awesome.