Biography

Jaime is a Producer currently working with Wieden + Kennedy, Amsterdam and has been since early 2010. Under the creative leadership of Mark Bernath and Eric Quennoy, work produced for clients here include global TV campaigns for Electronic Arts (EA Sports), Heineken International, Nike International and Nokia. She manages multi-million dollar productions, often shooting with sports athletes and celebrity talent around the world. Her work here has been shortlisted at the Cannes Lions and awarded at the European Epica Awards.

Her life in ad agencies began with the Ogilvy network in 2002 in the Singapore office, producing TV commercials for both local and Asia-Pacific regional markets (41 territories) under the creative leadership of Khai Meng Tham. Working closely with the Regional Head of Broadcast, she also assisted in managing the TV department. In 2006, she was the sole recipient of the “Ogilvy Giant Award”, given in recognition of promising talent who will be a “Giant” one day. Other achievements here include winning awards at the Asia-Pacific AdFest, Singapore Creative Circle Awards and EFFIE Awards.

In 2007 till early 2009, she moved to the Ogilvy Cape Town office, producing TV commercials for the South African and regional African markets with clients such as Cadbury, SAB-Miller, Volkswagen, BP, Castrol and Coca-Cola, and also won awards at the South Africa Loerie Awards.

In 2009, Jaime spent a year in Sydney, Australia and worked with the Euro RSCG (now Havas) network. This included producing TV commercials for Euro RSCG Australia and The Furnace Sydney and Melbourne. Clients included Reckitt-Benckiser, Schering-Plough, Sydney Water and The Cancer Council.

Prior to working in ad agencies, Jaime produced TV commercials as a Production Company Producer with Gravity Films, Singapore, shooting spots for local clients as well as production facilitation for international commercials.

Before life in advertising, she worked in broadcasting as Producer and TV Presenter of music video and lifestyle TV programs on “The Tube” for Singapore’s Mediacorp Channel 5. Highlights include on-camera interviews with Britney Spears, Ronan Keating, The Backstreet Boys, Orlando Bloom and Liv Tyler, amongst many other celebrities. A spin-off of the TV shows included a weekly radio show on 98.7FM.

With her varied international experience, Jaime has worked with production, post and audio companies all over the world and has established a close relationship with many Directors, Producers, Post-Production Specialists, Music Composers and Sound Engineers in the industry.

Jaime earned a BSc in Film (Cum Laude Honours) with Boston University, USA.

Originally from Singapore, Jaime practices Ashtanga and Pranayama regularly and is a certified Yoga Alliance RYT-500hr teacher. Whenever she's in town and not in a meeting, she teaches a weekly lunchtime yoga class for her workmates at Wieden + Kennedy Amsterdam. 

For an updated CV, please send a request at the Contact page.



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